About
Alchemy Creations
Alchemy Creations was built on a simple idea . . .
“the media industry doesn’t need more consultants - it needs people who actually understand how it works, and where it’s going.”
Media is being shaped in real time.
AI is rewriting workflows.
Distribution is fragmenting.
Monetization is shifting faster than most organizations can react.
Alchemy Creations exists to close that gap.
Alchemy Creations is a media advisory company partnering with broadcasters, streamers, and the technology vendors that support them.
We focus on AI, infrastructure, and the workflow transformations these systems demand. Our team has led media technology at scale, including roles at Microsoft and the NBA, and we bring that operator’s perspective to every engagement, combining strategic insights with hands-on practicality.
The firm is built on deep relationships across the media and technology landscape, with firsthand experience inside the systems shaping the industry. That access brings a distinct advantage: not just technical depth and creative instinct, but a clear understanding of how decisions are actually made and how to get them executed.
Andy Beach is a technology strategist, advisor, and author specializing in the intersection of AI, media, and digital transformation. As the former Chief Technology Officer (CTO) of Media & Entertainment at Microsoft, he led innovations in cloud production, AI-driven workflows, and content archives, helping studios, sports leagues, and media companies navigate technological disruption.
Currently, Andy advises emerging companies in AI-driven storytelling, content production, and media technology, including FlikForge, Slink It, and others developing next-generation media solutions. He is also writing on the evolving impact of AI in media, technology disruptions, and the future of content creation, exploring how each major technological shift reshapes audience engagement and industry models.
A frequent speaker at global media conferences, Andy provides thought leadership on AI-enhanced content creation, interactive storytelling, and the evolving media landscape. He serves on the board of The Alliance for Media & Entertainment and collaborates with industry leaders to develop innovative strategies for the future of media.
Joseph Hopkins is a seasoned media technology executive, strategist, and entrepreneur with over two decades of experience shaping the companies behind today’s leading global media and sports platforms. His career has centered on pioneering emerging technologies and crafting the strategies that help industry leaders thrive amid constant transformation.
A trusted member of executive leadership teams at several high-growth media tech ventures, Joseph has led business development, partnerships, operations, and go-to-market initiatives that have driven sustained growth and multiple successful exits. His work has consistently helped organizations navigate major technological and market shifts while delivering outsized impact.
Bringing a multidisciplinary perspective as an entrepreneur, operator, advisor, and investor, Joseph has built and scaled sales, marketing, operations, and solutions engineering teams at both startups and Fortune 10 companies. He’s led global teams of over 1,000 people, balancing strategic vision with rigorous execution.
His expertise spans key sectors including media, DTC platforms, advertising, sports, interactivity, AI/ML, subscriber growth and retention, security, and networking technologies. Whether negotiating complex deals or architecting partnerships, Joseph brings a clear, forward-looking perspective on innovation, growth, and leadership in an evolving tech landscape.
How We Work
We work with a small number of partners at a time.
Our engagements are hands-on, fast moving, and built around real outcomes - not theory.
We’re not the right fit for everyone.
But for teams serious about building what’s next - we’re all in.